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Author: Sergiy Solonenko

The Definitive Guide to Fractional CMO KPIs for B2B SaaS

🎯 Key Takeaway The most effective Fractional CMO KPIs for B2B SaaS founders are those that directly measure revenue growth, capital efficiency, and pipeline velocity, moving beyond vanity metrics to prove tangible business impact. Revenue & Pipeline: Focus on Marketing-Sourced Pipeline and Pipeline Velocity as leading indicators of growth. Efficiency & Economics: Track LTV:CAC Ratio […]

Hire a Fractional CTO for Early-Stage Startups: The Step-by-Step Guide

🎯 Quick Answer A fractional CTO for startups provides high-level technical leadership on a part-time basis, guiding architecture, strategy, and team development without the cost of a full-time executive. Cost-Effective Leadership: Access C-suite expertise at a fraction of the cost, with U.S. hourly rates typically ranging from $150-$500 and retainers from $3k-$15k monthly. Strategic Scalability: […]
What does a fractional CMO do? A CEO's guide for 2025

What does a fractional CMO do? A CEO’s guide for 2026

🎯 Quick Answer A fractional CMO provides high-level marketing strategy, team leadership, and executive guidance on a part-time or contract basis, serving as a growth architect for businesses that need C-suite expertise without the full-time executive cost. For leaders asking what does a fractional cmo do, the role encompasses: Defining and executing go-to-market strategies to […]
Fractional Marketing Leadership for B2B SaaS

Fractional Marketing Leadership: The New Frontier of B2B SaaS Growth

Fractional Marketing Leadership & The Tension Between Marketing and Finance Fractional marketing leadership often commands one of the biggest budgets in a company, and for good reason. Growth doesn’t happen by accident. It requires smart bets across multiple channels, investment in creative, and the right tools to measure results. Hence, if you’re spending big, it […]

Optimizing Google Ads for SaaS Business Success

Google Ads, previously known as Google AdWords, brings a range of benefits to SaaS businesses. Did you know that between 80% and 85% of PPC budgets are allocated to Google Ads? Anyone looking for a product or service like yours already shows a certain amount of interest. Not maximizing that opportunity through Google Ads—or leveraging […]
Fractional Executives

How Fractional Executives Stop the Marketing Death Spiral: 13 Lessons from the Frontlines

So you want to hire a fractional executive? There’s a quiet revolution happening in business leadership.  And no, it’s not about tech CEOs in hoodies or billionaires tweeting from space.  It’s about a different kind of executive.  One who’s not on your payroll full-time but still drives your company forward like they’ve been there since […]