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Couples Resort Case Study

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Algocentric Digital
Case study · Hospitality · Google Marketing Platform

How we helped Couples Resort add $1M+ in new revenue

A great resort, a website that didn't quite do it justice, and a Meta report that looked too good to be true. Here's how paid media turned into real growth.

Algocentric Digital · 2023 to today

$400K+
new revenue in year one
$1M+
new revenue by year three
50X → 5–7X
Meta's real return (estimate)
Why the gap?
Every ad platform grades its own homework.
$400K+
new revenue in year one
Year one
Where we started: a hard-to-see resort and GA4 not tracking e-commerce revenue.
$1M+
new revenue by year three
Year three
We added Meta and YouTube, with remarketing across channels on the same creative.
~15%
revenue lift from smarter bidding and shared budgets, with nothing else changed
The 15%
Search moved into SA360, shared budgets and smarter bidding. Spend held steady.
20X
return on ad spend in year one
Year one ROAS
It settled around 14–15X as we scaled: far more revenue at a still very healthy return.

Hover or tap a card to flip it. ROAS means return on ad spend. Figures are estimates and depend on how the data is measured.

01 · The starting point

A great resort that was hard to see

Couples Resort is a great resort. That's the easy part to say. The hard part was getting people to see it.

When we started in 2023, the website didn't do the place justice. And there was a second blind spot: nobody could say which ads were actually earning bookings, because GA4 wasn't set up to track e-commerce revenue.

So we had a plan with two halves.

HALF ONE
Find out what was really working
HALF TWO
Show the resort the way it deserved to be seen
02 · Year one

Getting the basics right

We started with the unglamorous stuff. We didn't pour money in. The Search budget stayed roughly flat.

1

E-commerce tracking in GA4

Every booking came with its revenue attached.

2

Search moves into SA360

Google Ads and Bing Ads moved into Google's search management platform, so we could run both from one place.

3

Budget held steady

Growth came from sharper decisions, not a bigger check.

20X
ROAS in year one. That's roughly $20 back for every $1 spent.
$400K
in new revenue in year one.
03 · The 15% we found

The 15% we found by changing almost nothing

Google pitches SA360 bidding as a way to lift results by around 10% or more. That's the sales line, and we've all heard sales lines.

So here's what we did. We moved Search onto SA360 bidding with target ROAS (tROAS), added shared budgets, and changed nothing else. Revenue climbed about 15%, and efficiency improved along with it.

Fifteen percent doesn't sound dramatic. But nothing else had to change to get it, which makes it some of the cheapest growth in the whole program.

~15%
more revenue from smarter bidding and shared budgets
THE USUAL PITCH
COUPLES RESORT
Bars are illustrative: around 10%+ versus about 15%.
What's tROAS?

It tells the bidding system to chase revenue instead of clicks or leads.

What are shared budgets?

Money flows to whichever campaigns are earning the most that day, instead of sitting in a campaign that's already maxed out.

04 · Years two and three

Show the place, then follow the guest

The real jump came after year two, and it started with a camera.

YEAR ONE
Measure it, then manage it

GA4 e-commerce tracking and SA360. About $400K in new revenue.

YEAR TWO
Pick up a camera

A video team and actors shot on site. Proper video, better photography.

YEAR THREE
Add Meta and YouTube

More than $1M in new revenue.

We brought in a video team and actors and shot on site. Proper video, better photography, the kind of footage that makes someone want to book the trip. Then we put it to work.

In year three we added Meta and YouTube, with a small incremental budget that flexed between finding new people and following up with the ones who'd already visited. The same creative ran in remarketing across the channels below, so a couple who watched a video on YouTube saw the resort again when they searched or scrolled.

To make that follow-up work across channels, we connected Meta to SA360 through CM360. By year three, we were looking at more than $1M in new revenue.

MetaYouTubePMaxAI MaxBing Ads
THE TRADE WE WANTED
20X14–15X

Overall ROAS settled around 14–15X, depending on how you cut the data. It came down from year one's 20X as we scaled, which is the trade you want: a lot more revenue at a still very healthy return.

05 · The surprise

The 50X that wasn't

50X
WHAT META REPORTED
5–7X
WHAT IT REALLY RETURNED

Here's the part we like telling.

Inside Meta's own dashboard, the numbers looked incredible: about 50X ROAS. Numbers like that deserve a second look.

Once Meta was plugged into SA360 and CM360, we could finally see it next to Search on the same scale. We blended the two to check whether Meta was lifting brand demand, and Meta's real return looked more like 5–7X. Still a solid channel. Just not a 50X one.

Why the gap? Every ad platform grades its own homework, and tends to be generous about it. We needed something that sat outside all of them.

“Platform ROAS is a sales pitch, not a budgeting input.”
Here's the toolkit that made it visible
Search Ads 360

SA360 is the control room

Search, Bing and Meta bidding live in one place, and they all chase the same thing: booking revenue.

Campaign Manager 360

CM360 is the referee

It sits outside the ad platforms, so each booking is counted once instead of three times.

Data-driven attribution

Data-driven attribution is the fair share

It spreads credit across everything a guest saw on the way to booking, instead of handing it all to the last click, so YouTube and remarketing finally get credit for the bookings they helped win.

HOW IT FITS TOGETHER
Google AdsBing AdsMetaYouTube
CM360
Every booking counted once
SA360
Bidding and budgets
Smarter moves
Better bids and budget shifts

After year one we also tightened tracking so platform reports matched real bookings, moved Search and Facebook off tCPA bidding (which optimizes for cost per conversion) onto revenue-based bidding tied to actual bookings, and improved how CM360 assigns credit. Budget decisions stopped leaning on Meta's flattering numbers.

06 · The budget

What it means for your budget

Once every channel was measured on the same scale, moving money got easy. Budget followed the channels earning the best return, and the bidding systems had cleaner data to work with.

A 50X number would have pushed more money into Meta. The real 5–7X number says something better: keep Meta in the mix, but don't bet the budget on it.

Thanks to Sergiy at Algocentric Digital Inc, we’ve been able to survive and grow while our competitors are drowning or have gone out of business”
Couples Resort
07 · What to take from this

Three things we'd tell any marketer

1

Take any platform's own ROAS with a grain of salt, and check it against real bookings.

2

Count revenue from day one. Everything gets easier once you can see what's actually earning.

3

Show the product well. Great creative is what makes remarketing worth doing.

Numbers behind the story
MetricValue
ROAS, year one~20X
New revenue, year one~$400K
New revenue, year three$1M+
Revenue lift from SA360 bidding, tROAS and shared budgets (nothing else changed)~15%
Overall ROAS from ads~14–15X, depending on how the data is evaluated
Meta-reported ROAS~50X
Meta's real ROAS once inside SA360~5–7X (estimate)

Let's build your next growth engine.

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Why Algocentric · 12 years of B2B marketing
Sergiy Solonenko
Founder, Algocentric Digital

I’m Sergiy, founder of Algocentric Digital and a T2D3-certified fractional CMO. I’ve spent 12 years inside B2B SaaS marketing, from demand gen and paid media to full GTM strategy, working with companies at every stage from MVP to Series B.

What I’ve seen over and over: B2B SaaS founders at $2M–$10M ARR don’t need more marketing activity. They need someone to identify which 20% of effort drives 80% of their pipeline, and build a system that compounds from there.

That’s exactly what the Algocentric GTM Growth Audit and fractional CMO engagement is built to deliver.