How we grew BrandChamp's demos 3X on the same budget
Paid social conversion rose from 2.5% to 7.6%. Three audience segments, tightly themed campaigns and disciplined split testing tripled demos and content downloads without raising spend.
Hover or tap a card to flip it. Results are for the BrandChamp engagement in 2020.
Strong brand, room to grow
BrandChamp already had strong social, organic and referral channels. The goal was to reach a bigger audience and book more demos with high-quality qualified pipeline without leaning on the same channels.
The challenge: grow qualified pipeline beyond existing channels, and make every new touchpoint count.
Three moves behind the results
Each move made the next more precise: audiences first, then a journey built around them, then testing to find what converted.
Three audiences, defined first
Before launch we identified three audience segments and personalized messaging for each across search, display and video.
- Audience, keyword and message segmentation
- Tightly themed ad groups
- Search terms reviewed for intent
A journey from mobile to desktop
A good mobile research experience makes people more likely to keep going. We optimized landing pages at every touchpoint and device, so a mobile click could end in a desktop demo booking.
- Landing pages tuned per touchpoint
- Ads and pages matched to search intent
- Automated bidding toward scalable CPA targets
- CTR, landing page experience and bounce rate monitored
Split tests on everything
We tested offers, layouts, button colors and ad copy over an extended period, and let the data decide instead of opinions.
- Offers and layouts
- Button colors and ad copy
- Above and below the fold
- Distracting elements and social links
Segment, personalize, then test
We audited the accounts across structure, ad copy, CTAs, extensions, scheduling, geo-targeting, budgets, remarketing and Quality Score at every level. Automated bidding then took over the routine work so our time went to audiences and offers, keeping the budget flat.
Testing was the engine. We tracked qualified leads, conversion rate, engagement, bounce rate and time on site, and tested ideas whether or not we expected them to win.
Channels, research and tools behind the results
What you can steal
Define audiences before you spend
Three clear segments let messaging fit each buyer, not everyone.
Design for the whole journey
Mobile research and desktop booking need pages that work on both.
Let data settle debates
Test ideas whether or not you expect them to win.
Automate the routine
Automated bidding toward a CPA target frees time for strategy.
Before and after
Results are for the BrandChamp engagement in 2020, as reported by Algocentric Digital.
More B2B SaaS growth case studies
Related services: paid social · AI-powered paid search · fractional CMO services
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Book a callI’m Sergiy, founder of Algocentric Digital and a T2D3-certified fractional CMO. I’ve spent 12 years inside B2B SaaS marketing, from demand gen and paid media to full GTM strategy, working with companies at every stage from MVP to Series B.
What I’ve seen over and over: B2B SaaS founders at $2M–$10M ARR don’t need more marketing activity. They need someone to identify which 20% of effort drives 80% of their pipeline, and build a system that compounds from there.
That’s exactly what the Algocentric GTM Growth Audit and fractional CMO engagement is built to deliver.
