AI-Powered SEM Case Study For B2B SaaS

Discover the latest AI-Powered SEM strategies and tactics used by top paid search experts in the Enteprise B2B SaaS space. Find out how AI-Powered solutions can accelerate your demand generation program without spending more budget and bring non-linear MQL growth to your enterprise that truly impacts the bottom line.

Content of our AI-Powered SEM case study

What’s Inside the Case Study?

How an AI-Powered demand generation program can outperform human PPC teams at scale

In any SEM program there are at least a dozen campaigns with 1000s of keywords and there are millions of possible ad combinations and calculations that are happening at every auction across millions of user devices in different countries. How do you find efficiencies?

Real-Time cross-channel bid & budget optimization

If you're running Paid social, Paid search, programmatic and native media campaigns you need a solution that optimizes your budget based on performance every hour of the day, every day of the week, and across millions of potential placements and a multitude of devices. We cover this topic in our AI-Powered SEM case study.

Selecting the right Martech for Omnichannel Marketing

Time and time again we discover that our clients run into the following issues:
a) Using Search Ads 360 vs Kenshoo
b) Standard vs AI-Powered Bidding
c) Using omnichannel marketing strategies to capture more brand value and grow your pipeline faster so you can close more deals

Testimonials from clients

After actioning strategies and tactics in the case study we got a major lift in our MQLs with our SEM demand generation program.

“ The case study opened our eyes to the power of AI when it comes to SEM demand generation programs and how easily and quickly you can scale it when you have the right strategies and tactics in place. ”

“ We were surprised to see how pulling the right levers with AI can drastically affect our demand generation metrics in such a short amount of time. ”

About the Author

Sergey Solonenko

Sergey Solonenko is the founder of Algocentric Digital Consultancy, an active digital strategist and a fractional CMO for many B2B SaaS brands embracing digital transformation. At Algocentric Digital Sergey’s focus is on empowering every B2B SaaS brand who is looking to scale their demand generation program. Sergey’s digital marketing experience over the last 10 years has allowed him to become a digital evangelist focused on improving B2B SaaS demand generation programs and consulting on best practices around account based marketing, sales and marketing team alignment, setting up better lead qualification systems and improving user experience through personalization by aligning martech with key marketing KPIs that ladder up to faster MRR for B2B SaaS brands.