How we lifted Digitalhealth's demo rate from 3.2% to 11.5%
Same ad budget, more demos. Here's how landing page testing, paid media and search worked as one system to book 25% more demos and cut cost per acquisition by 30%.
Hover or tap a card to flip it. Results are for the Digitalhealth engagement in 2020.
Hard to find, and hard to convert
Digitalhealth is a B2B SaaS company that sells through demos. Showing up online for the searches that mattered was close to impossible, and the visitors who did arrive booked a demo at just 3.2% from paid and 2.5% from organic.
So we didn't chase more traffic first. We worked on three things at once: the landing pages, the paid channels, and search.
Three moves, one system
Each part fed the others, so the gains compounded instead of competing for credit.
Fix the pages first
We refined every element of the landing pages around one goal: more demo requests. Page speed came with it, because slow pages leak the demos you paid for.
- Mobile experience and UX
- Google Analytics, heat map and funnel data
- Multivariate testing and polls
- Technical SEO and page speed
Spend where it converts
We picked the platforms by audience and firmographics, then scaled the channels that hit the cost-per-acquisition target and cut the ones that didn't.
- Google Ads, Microsoft Ads, Facebook, YouTube and Quora
- Spend shifted to cheaper hours when CPMs were lower
- Retargeting across Google, Bing, YouTube and Facebook
- Four of five platforms hit target
Let paid data pick the keywords
Search terms that converted in paid campaigns became the organic keywords to win, so SEO worked from proof instead of guesses.
- Paid and organic listings together on the same queries
- Content built around gaps competitors left open
- Pages tuned for different customer profiles
- Aimed at the top of page one on Google and Bing
Paid data fed search, and search fed the pages
Paid search showed us which terms turned into demos. We took those exact terms into the SEO plan, so the organic work started from proof. Then every test winner on the landing pages went back into the ads, which is why the same budget produced 25% more demos.
Retargeting did the rest. Each platform kept the Digitalhealth brand in front of visitors who hadn't booked yet, across Google, Bing, YouTube and Facebook, until they were ready to ask for a demo.
Channels, tests and tools that did the work
What you can steal
Fix conversion before buying traffic
Better pages made every ad dollar work harder, which is how the same budget booked 25% more demos.
Let paid search choose your SEO keywords
Terms that already convert are the safest organic bets.
Spend in the cheap hours
Shifting delivery to lower-CPM windows kept audiences engaged for less.
Hold every channel to a CPA
Scale what hits target. Cut what doesn't within your set cost per acquisition.
Before and after
Results are for the Digitalhealth engagement in 2020, as reported by Algocentric Digital.
More B2B SaaS growth case studies
Related services: AI-powered paid search · paid social · fractional CMO services
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Book a callI’m Sergiy, founder of Algocentric Digital and a T2D3-certified fractional CMO. I’ve spent 12 years inside B2B SaaS marketing, from demand gen and paid media to full GTM strategy, working with companies at every stage from MVP to Series B.
What I’ve seen over and over: B2B SaaS founders at $2M–$10M ARR don’t need more marketing activity. They need someone to identify which 20% of effort drives 80% of their pipeline, and build a system that compounds from there.
That’s exactly what the Algocentric GTM Growth Audit and fractional CMO engagement is built to deliver.
