How we grew DigitalBrain's leads 3X on the same budget
Same budget. A 20-point audit of Google Ads and Bing, AI-powered keyword mining and intent-matched landing pages tripled SEM conversion rates, then inbound content grew demo inquiries from organic search 5X.
Hover or tap a card to flip it. Results are for the DigitalBrain engagement in 2020.
Falling leads, hidden keyword gems
DigitalBrain's inbound leads from paid and organic search had dropped significantly. The team wanted better SEM performance and new ways to win leads organically. The goal: find the hidden keyword gems buried in their search data.
The challenge was clear: find them, convert them, and make paid and organic search work together instead of against each other.
Three moves behind the results
Each move fed the next: an audit that exposed the gaps, keyword research that found the winners, and content and landing pages built around what converted.
A 20-point audit
We audited the Google Ads and Bing accounts against 20 areas, from account structure and match types to quality score, bid strategy and conversion tracking.
- Structure, match types and negatives
- Quality score and bid strategy
- Conversion tracking and competitor gaps
High-intent keywords, mined
We mined search terms reports and third-party spy tools for high-intent long-tail keywords, and checked whether paid and organic were cannibalizing each other.
- Missed long-tail keywords found
- Paid and organic overlap checked
- Low-quality-score keywords flagged
- Costly keywords already ranking organically
Content on what converts
We built shareable content on the winning keywords and rebuilt landing pages around search intent.
- Guides, research posts and checklists
- Demo CTAs placed throughout posts
- Distractions removed, pages matched to intent
- Social sharing on every post
Audit first, then rank, then convert
We started with six questions: which long-tail keywords were missing, whether paid and organic were cannibalizing each other, whether costly keywords already ranked, how SEM winners could inform SEO, which low-quality-score keywords dragged the account down, and how aggressive competitors were. The answers let us cut waste and grow conversions while keeping the budget flat.
The content followed the same logic. Keywords that already converted in paid search shaped what we wrote, so inbound targeted the same buyer intent that was already paying off.
Channels, research and tools behind the results
What you can steal
Audit before you spend more
Twenty checks across structure, intent, tracking and quality score find waste before more budget does.
Let paid search feed SEO
Converting keywords in paid search show which topics to rank for organically.
Match the page to the intent
Removing distractions and matching pages to what people searched doubled conversions.
Check paid and organic overlap
Know where paid and organic cannibalize each other before deciding where budget goes.
How we’d run it today
The results above came from the 2020 playbook. Search has changed since, so here is what we would do differently on the same engagement now.
The Today column is Algocentric’s current approach. It is not what was run for DigitalBrain in 2020.
Before and after
Results are for the DigitalBrain engagement in 2020, as reported by Algocentric Digital.
More B2B SaaS growth case studies
Related services: AI-powered paid search · B2B SaaS SEO services · B2B SaaS content marketing
Want search that converts and content that compounds?
If your search leads have stalled and your best keywords are hiding in your own data, let's find them and put numbers on it.
Book a callI’m Sergiy, founder of Algocentric Digital and a T2D3-certified fractional CMO. I’ve spent 12 years inside B2B SaaS marketing, from demand gen and paid media to full GTM strategy, working with companies at every stage from MVP to Series B.
What I’ve seen over and over: B2B SaaS founders at $2M–$10M ARR don’t need more marketing activity. They need someone to identify which 20% of effort drives 80% of their pipeline, and build a system that compounds from there.
That’s exactly what the Algocentric GTM Growth Audit and fractional CMO engagement is built to deliver.
