Author: Sergiy Solonenko

  Nowadays, when we talk about marketing, we usually refer to digital marketing. Search engine optimization, email marketing, and social media have become crucial tools for brands worldwide. Interestingly enough, all these approaches hinge on a single thing: quality content. So how do you find the best content marketing service for your SaaS brand today? […]

SaaS marketing frequently interacts with several marketing branches at once, so having a SaaS marketing certification can help you juggle SEO, inbound marketing, cold emailing, content creation, copywriting, social media, video marketing and other tasks that might be challenging for someone new to this field. To succeed as a SaaS marketer, you must be able […]

When discussing SaaS products, we usually think of various inbound marketing tools. Companies use these programs to improve their content marketing, social media marketing, email marketing, and brand awareness. However, you can also use SaaS for accounting, logistics, finances, etc.

SaaS marketers swear that emails are the best way of reaching potential customers. According to them, when properly executed, a single campaign can significantly increase a company’s customer base with minimal investment.    “Unlike SEO and SMM projects, an email marketing campaign allows you to connect with leads that are usually out of your reach.” […]

As a marketer or SaaS business, staying ahead in the ever-changing digital landscape can seem daunting. With new marketing tools, platforms, and strategies emerging every day, it’s hard to know where to start to improve your marketing efforts. One thing is for sure, having a solid and effective marketing strategy can be just what’s needed […]

SaaS marketing campaigns are short-lived processes meant to achieve various company goals. We can use them to increase overall brand awareness, increase demand for a product or service, reduce negative publicity, increase website visitors, etc. Just about any promotional activity can be classified as a marketing campaign. For example, putting leaflets in neighbor’s mail was […]