Sergiy Solonenko

The Benefits of Fractional CMO vs Marketing Consultant

SaaS businesses are investing more in high-quality marketing strategies because sustainable growth is impossible without strong leadership and execution. To compete in crowded markets, companies need strategic marketing expertise without the cost and risk of a full-time executive hire. That’s why interest in fractional CMOs is rapidly growing among SaaS companies. A fractional chief marketing […]

Fractional CMO Services: Growth Leadership for Scale

Read this article to understand why Fractional CMO Services are the next biggest growth hack outside of overhyped AI-Powered Tech. For the ambitious C-suite of a “Series A” B2B SaaS company, there’s a familiar and frustrating milestone: the growth ceiling. Initial traction, driven by a founder’s vision and a powerful, sales-led motion, has brought you […]

$What does a fractional CMO do? A CEO's guide for 2025$

What does a fractional CMO do? A CEO’s guide for 2026

🎯 Quick Answer A fractional CMO provides high-level marketing strategy, team leadership, and executive guidance on a part-time or contract basis, serving as a growth architect for businesses that need C-suite expertise without the full-time executive cost. For leaders asking what does a fractional cmo do, the role encompasses: Defining and executing go-to-market strategies to […]

What is a Fractional CMO? SaaS Founder’s guide to strategic growth

🎯 Quick Answer For founders asking what is a fractional cmo, the answer is a senior-level marketing executive who provides strategic leadership to a business on a part-time or contract basis, offering the expertise of a full-time Chief Marketing Officer without the associated cost. They focus on high-level strategy, such as scaling MRR and improving […]

Why CMO-as-a-Service Delivers 10X ROI: Executive Firepower at a Fraction of the Price

Why B2B SaaS CMO-as-a-Service at a Fraction of the Price is the new GTM B2B Start ups are scaling faster than ever at rocket speeds. Achieving T2D3 growth seems to now be done in less than 2 years. Some AI tech startups used to take 5+ years and 10X the amount of people to get […]

Fractional Marketing Leadership for B2B SaaS

Fractional Marketing Leadership: The New Frontier of B2B SaaS Growth

Fractional Marketing Leadership & The Tension Between Marketing and Finance Fractional marketing leadership often commands one of the biggest budgets in a company, and for good reason. Growth doesn’t happen by accident. It requires smart bets across multiple channels, investment in creative, and the right tools to measure results. Hence, if you’re spending big, it […]

Optimizing Google Ads for SaaS Business Success

Google Ads, previously known as Google AdWords, brings a range of benefits to SaaS businesses. Did you know that between 80% and 85% of PPC budgets are allocated to Google Ads? Anyone looking for a product or service like yours already shows a certain amount of interest. Not maximizing that opportunity through Google Ads—or leveraging […]

How Fractional Executives Stop the Marketing Death Spiral: 13 Lessons from the Frontlines

So you want to hire a fractional executive? There’s a quiet revolution happening in business leadership. And no, it’s not about tech CEOs in hoodies or billionaires tweeting from space. It’s about a different kind of executive. One who’s not on your payroll full-time but still drives your company forward like they’ve been there since […]

Outsourced CMO Services and SaaS Marketing Success

It’s challenging to stay unique as a business in today’s fast-growing world. Everyone is looking for ways to improve their approach to marketing and gain competitive advantages, however, it’s not an easy task. Over the past years, a trend of outsourcing CMO services has proved to be quite valuable for many businesses out there. After […]

Why Should I Hire a Fractional CMO? Unveiling the Strategic Benefits

🎯 Quick Answer The primary fractional cmo benefits for a B2B SaaS company include gaining C-suite expertise without the high cost of a full-time executive, accelerating go-to-market speed, and leveraging specialized AI-driven strategies to scale MRR. Immediate ROI: Access top-tier strategic leadership for a fraction of a full-time CMO salary. AI-Powered Growth: Implement advanced machine […]

Author: Sergiy Solonenko