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Go-to-market audit

Fractional CMO Services · B2B SaaS · $2M–$10M ARR

Your Marketing Is Active. Your Pipeline Is Unpredictable. Those Two Shouldn’t Co-Exist.

Before you hire a CMO or agency, find out exactly what’s broken. The GTM Growth Audit tells you — in four weeks.

  • Marketing spend with no clear attribution to revenue
  • Random acts of marketing instead of a compounding GTM motion
  • No senior leader who owns strategy and execution end-to-end

T2D3 Certified

12 Years B2B SaaS
Performance-Based Pricing
$2M–$10M ARR

T2D3 Certified

12 Years B2B SaaS
Performance-Based Pricing
$2M–$10M ARR

Request Your
GTM Growth Audit

Best fit for B2B SaaS companies at $2M+ ARR

Request Your
GTM Growth Audit

Best fit for B2B SaaS companies at $2M+ ARR

Certifications

Certifications

T2D3 Certified CMO
T2D3 Pro GTM

Certifications

Certified CMO

Pavilion GTM

Certifications

Pavilion

Certified CMO

Certifications

T2D3 Pro

Certified CMO

B2B SaaS brands I've helped scale.

THE FIRST STEP

Your GTM Audit - before you commit to anything

Before a retainer, we audit your entire go-to-market motion. Not a generic checklist — a structured four-week engagement combining deep data analysis with a live T2D3 strategy workshop where we build your GTM foundation together.

You get a clear picture of what’s broken, what’s working, and exactly what to fix first — in a written report and 12-month roadmap you keep regardless of what you decide next.

Live T2D3 Strategy Workshop included. We build the strategic foundation together — ICP, brand voice, value proposition, pain/claim/gain. You leave with CEO sign-off on priorities, not a document to figure out alone.

Get a Custom GTM Plan
Get a Custom GTM Plan

WHAT TO EXPECT

What happens after the audit

Once you move to a retainer, here’s exactly what the first 90 days look like.

31–60

Strategy Activation

  • Quick wins from audit go live
  • Paid campaigns rebuilt around validated ICP
  • MarTech attribution gaps fixed
  • OKRs set and baseline established

61–90

Pipeline Visibility

  • Quick wins from audit go live
  • Paid campaigns rebuilt around validated ICP
  • MarTech attribution gaps fixed
  • OKRs set and baseline established

91–120

Compounding Growth

  • Campaigns optimised from 60 days of data
  • Budget shifting toward what compounds
  • CAC tracked by channel
  • Q10KR Review Done, Q2 Roadmap Ready
12 years of b2B Marketing
12 years of b2B Marketing

Why ALGOCENTRIC

12 years of B2B Marketing

12 years of b2B Marketing

I’m Sergiy, founder of Algocentric Digital and a T2D3-certified fractional CMO. I’ve spent 12 years inside B2B SaaS marketing — from demand gen and paid media to full GTM strategy — working with companies at every stage from MVP to Series B.

What I’ve seen over and over: B2B SaaS founders at $2M–$10M ARR don’t need more marketing activity. They need someone to identify which 20% of effort drives 80% of their pipeline — and build a system that compounds from there.

That’s exactly what the Algocentric GTM Growth Audit and fractional CMO engagement is built to deliver.

130%

Increase in qualified MQLs in your pipeline

135%

Predictable bottom line revenue growth

220%

Increase in qualified inbound/outbound deals

75%

More demos booked

The engagement model

Not an agency. Not a consultant. An embedded growth partner.

Here’s how your fractional CMO operates inside your business.

right-hand marketing

Your right-hand marketing leader

Embedded in your team, accountable to your growth targets — not billing by the hour.

Marketing KPIs tied

Marketing KPIs tied to revenue

Your team executes against OKRs that map to ARR — not vanity metrics or activity reports.

AI execution

T2D3 methodology + AI execution

B2B SaaS expertise across SEO, ABM, paid media, and demand gen — using a proven framework.

Future-proof GTM

Future-proof GTM with AI

AI-empowered strategy and execution across every channel. Built for how buyers buy today.

Faster path to your

Faster path to your next round

How you got here won’t get you there. We take you to the next stage without the plateau.

We help you hire your

We help you hire your full-time CMO

When you’re ready for in-house leadership, we help you hire right and hand off cleanly. 

CHOOSE YOUR ENGAGEMENT

Three options. All strategy provided . You decide the scope.

If you move to a retainer after the audit, we start at the same rate — no renegotiation.

GTM Audit Only

Full four-week data analysis. Written report with priority findings.

$4,900

  • Paid channel review
  • SEO audit
  • Content gap analysis
  • Written report + priority ratings
  • T2D3 strategy workshop
  • 12-month roadmap presentation
  • CEO sign-off session
Request this option

Popular

GTM Growth Audit + Workshop

Full audit plus live T2D3 workshop, roadmap presentation, and CEO sign-off.

$7,490

  • Everything in Option 1
  • Live T2D3 strategy workshop
  • Brand words exercise
  • ICP + personas exercise
  • 12-month roadmap presentation
  • CEO sign-off session
  • Retainer starts at same rate
Request this option

Audit + Workshop + 90-Day Sprint

Everything in Option 2 plus hands-on execution of the top three roadmap priorities.

$14,490

  • Everything in Option 2
  • 90-day execution sprint
  • Campaign setup + activation
  • Monthly OKR reporting
  • Retainer at same rate
  • Limited: 2 per quarter
Request this option

Results, not promises

Real outcomes from real engagements

Click to read the full case study.

What we deliver

Accelerate after the audit

If you move to a retainer after the audit, we start at the same rate you paid — scoped directly from the roadmap.

Marketing leadership
Digital Strategy
Team Development
Content Planning
Brand Strategy
MarTech
Marketing leadership

Market Research and SWOT Analysis

Research and analysis form the foundation for driving marketing growth. Market research provides insights into customer needs and preferences. SWOT analysis examines internal strengths, weaknesses, and external opportunities and threats impacting your business and marketing strategy.

Team Leadership

CMO consultants inspire and lead marketing teams by streamlining processes, tools, and technology to ensure seamless alignment. Their leadership fosters clarity and direction by defining roles, responsibilities, and accountability, ensuring every team member is unified in purpose and working efficiently toward shared objectives.

Strategy

They can also assist with specialized aspects of your marketing, including channel selection and digital strategies such as SEO, SEM, marketing automation, email campaigns, and social media.

Sales Alignment

Sales and marketing alignment represents both a significant challenge and a valuable opportunity for revenue growth in B2B businesses. By breaking down information silos, alignment fosters collaboration, uniting sales and marketing teams around common goals, customer journeys, and shared KPIs.
Digital Strategy

SEO

Effective search engine optimization requires a strategic approach. Our consultants leverage advanced SEO, keyword, and competitive analysis tools to uncover your most profitable opportunities and accurately determine the time and effort needed to surpass competitors. Following a comprehensive content audit and detailed analysis, we provide an SEO roadmap, recommend valuable resources, and support your team in implementing the strategies.

Paid Media (SEM)

Paid media—including PPC, paid social, display, native ads, and remarketing—can drive rapid revenue growth but may become costly without a clear strategy, expert guidance, and ongoing optimization. Our consultants focus on identifying and leveraging the most impactful paid opportunities, ensuring that the top 10%-20% of efforts deliver 80%-90% of your results.

Conversion Optimization

Research and analysis are critical first steps in driving marketing growth. Market research helps you better understand and serve customers. SWOT analysis evaluates internal and external strengths, weaknesses, opportunities and threats affecting your business and marketing.

Email Marketing

Research and analysis are critical first steps in driving marketing growth. Market research helps you better understand and serve customers. SWOT analysis evaluates internal and external strengths, weaknesses, opportunities and threats affecting your business and marketing.
Content Planning

Content Audit

Content audits give our consultants a clear picture of your current position and outline the path to achieving your goals. They highlight which content performs well and which falls short while uncovering quick-win opportunities to improve results with minimal effort. Additionally, content audits identify information gaps within the buyer journey that may be hindering conversions.

Content Gap Analysis

Research and analysis are critical first steps in driving marketing growth. Market research helps you better understand and serve customers. SWOT analysis evaluates internal and external strengths, weaknesses, opportunities and threats affecting your business and marketing.

User Personas

Effective strategy begins with understanding your users. Building successful product, pricing, placement, and promotional strategies requires a deep knowledge of the who, what, where, when, and why behind your prospects’ needs. Our consultants employ proven methodologies to research, identify, and analyze these factors. They also develop detailed user personas to guide content, messaging, and strategies with the greatest potential for engagement and response.

Funnel Development

Your funnel represents your buyer’s journey, addressing and anticipating their needs at every stage of the decision-making process—awareness, consideration, comparison, and decision/action. A well-designed funnel strategy pinpoints trigger events and key actions throughout the journey, driving leads or sales. By understanding the buyer’s journey, you gain critical insights that shape effective strategic planning.
Team Development

Needs Assessment

Evaluate your current team structure and processes in relation to your goals. Assess available resources, anticipate future needs, and study the team structures of top-performing organizations within and beyond your industry. Based on your unique requirements, we collaborate to develop organizational and staffing strategies that align with your objectives and drive success.

Talent Acquisition

Our toronto-based Fractional CMOs excel in overcoming the challenges of rapid talent acquisition for fast-growing companies. Partnering with our consultants provides access to their extensive networks and agency resources, enabling you to seamlessly address both interim and long-term talent gaps.

Team Organization

Combining expertise with analytical insights, our toronto-based Fractional CMOs help you uncover organizational strategies and structures that best support your business. By implementing streamlined processes and modern technologies, our CMOs break down data silos to promote cohesion, efficiency, and alignment across your business strategy.

KPIs and Motivation

We help you identify and set performance benchmarks for both individuals and teams, ensuring alignment with your objectives and key outcomes. Our experienced toronto Fractional CMOs provide expert guidance, proven strategies, and effective tactics to motivate and empower your teams. By leveraging scalable marketing methodologies, we enhance productivity and efficiency, driving rapid and sustainable growth.

Brand Strategy

Brand Analysis

We conduct a comprehensive brand audit to assess your customers, competitors, positioning, messaging, value proposition, and the effectiveness of your brand in supporting sales and marketing initiatives. Our brand audits may encompass a variety of methods, including data analytics, surveys, focus groups, and both internal and external interviews.

Brand Positioning

Where do you fit in the market? Our consultants analyze your customers, competitors, and offerings to identify your niche. We assess your competitive advantages and disadvantages, differentiation, and market segmentation to craft the most effective messaging and target the right audiences.

Brand Messaging

We help you uncover what makes your brand unique and craft a compelling brand story that resonates with your audience. A strong brand narrative builds meaningful connections with the people you serve. Effective brand messaging is transformative—it can drive remarkable growth and profitability, and even revitalize struggling businesses (think Old Spice, Apple, Target).

Brand Identity

Just as you have a unique identity, your brand’s identity represents the “who”—its personality. We assist you in defining and refining your brand’s values, mission, vision, and the cultures you align with. Our consultants work to ensure your brand becomes instantly recognizable and relatable to your target audience.
MarTech

Marketing Automation

Marketing automation drives revenue by maintaining consistent connections with prospects and existing customers, enabling you to sell more often and at higher value. According to HubSpot, email marketing alone yields an average return of $36 for every dollar spent. Our consultants guide you in selecting the right strategies and technologies to scale marketing automation and achieve optimal results.

Customer Relationship Management Systems

As a HubSpot Certified Partner Agency, we offer expert, brand-agnostic advice on a variety of CRM systems. With experience across multiple platforms, our consultants provide valuable insights and guidance. Leveraging our full-service digital agency’s resources, we have access to development teams and engineers who can address any questions regarding migrations and integrations.

Content Management Systems

A website built on a content management system offers numerous benefits, including flexibility, scalability, seamless integrations, and ease of updating and managing by content managers or non-technical staff. Our consultants are technology-agnostic, but our agency strongly advocates for WordPress, the world’s most popular content management system, which powers nearly half of all websites globally.

Analytics

Our Toronto-based Fractional CMOs utilize data insights to maximize marketing value for businesses in the area, ensuring every marketing dollar is strategically spent to deliver the highest ROI for your company.

After the audit

How the retainer pricing works

If you move to a retainer after the audit, we start at the same rate you paid — scoped directly from the roadmap.

Your retainer has a fixed and variable component. The variable portion is tied to OKR performance. The fixed/variable ratio shifts quarterly — starting at 90/10 in Q1 and moving to 60/40 by Q4. If we hit targets, you pay full rate. If we underperform, your cost drops proportionally.

Q1 You Pay

Q1 90/10

Fixed:

Variable:

Q2 You Pay

Q2 80/20

Fixed:

Variable:

Q3 You Pay

Q3 70/30

Fixed:

Variable:

Q4 You Pay

Q4 60/40

Fixed:

Variable:

Free Resource

Fractional CMO Hiring Bible

Free Resource

Fractional CMO Hiring Bible

  • Recognising red flags in candidates
  • When and how to hire a fractional CMO
  • Building GTM motion and scaling post-PMF
  • Written report Achieving T2D3 hyper growth with your fCMO
  • Real fractional CMO responsibilities and metrics
  • Hiring for culture add, not culture fit
  • Setting criteria around technical and leadership ability
Download Free Book

fractional CMO

Everything you need to know about fractional CMO services, the GTM audit, and how the engagement works.

What is a GTM Growth Audit and what does it include?

A Fractional CMO (Chief Marketing Officer) is a professional who provides part-time, high-level strategic marketing leadership to businesses. They A GTM Growth Audit is a structured four-week engagement reviewing your entire go-to-market motion — ICP definition, messaging, funnel analysis, paid channel performance, SEO, content gaps, MarTech attribution, and competitive positioning. It includes a live T2D3 strategy workshop with your leadership team and delivers a prioritised 12-month roadmap. You keep the deliverable regardless of what you decide nextoffer expertise similar to a full-time CMO but at a more affordable cost — and without the six-month search or full-time salary commitment.

With over 10 years of experience and a diverse portfolio of B2B clients, we believe Algocentric is the best fractional CMO company you can find
Our Fractional CMOs work directly with your business, providing personalized and focused strategies. They have a deep understanding of your company’s goals and market dynamics. Marketing agencies often offer broader services to multiple clients, which may lack the tailored approach of a Fractional CMO.
Fractional CMOs can provide expertise across various industries, adapting their strategies to meet specific business needs. Whether you’re in technology, healthcare, finance, or any other industry, a Fractional CMO can tailor their skills to your sector.
Absolutely. Our Fractional CMOs are versatile and can assist with short-term projects, as well as long-term marketing strategies. Whether you need immediate guidance or ongoing support, a Fractional CMO is there to ensure your business stays on track.
Our Fractional CMOs offer a unique blend of local market expertise, industry knowledge, and proven marketing strategies. With their personalized approach and commitment to your success, they stand out as strategic partners dedicated to driving your business growth.
During the consultation, we will discuss your business’s specific needs and goals. We will walk you through how a Fractional CMO can address your challenges and enhance your marketing strategy in Toronto. It’s a no-obligation opportunity to learn how we can work together effectively.
Our Fractional CMOs play a pivotal role in defining and refining your brand positioning. They analyze market trends, competitor strategies, and customer preferences to craft a compelling brand identity. With our guidance, you can establish a unique market position that resonates with your target audience.
Absolutely. Our Fractional CMOs are well-versed in building and executing digital marketing strategies. They understand the evolving digital landscape and can guide your business in creating effective online campaigns, optimizing your website, and leveraging social media to drive engagement and conversions.
A Fractional CMO brings targeted insights and strategies to optimize your marketing efforts. They offer unbiased recommendations, adapt quickly to market changes, and provide cost-effective solutions, helping your Toronto-based business achieve its growth objectives.
Fractional CMOs work seamlessly with your existing marketing team. They bring a fresh perspective and strategic insights, working collaboratively to enhance your marketing efforts. Whether you need a boost in specific areas or a comprehensive marketing overhaul, our Fractional CMOs will complement–and elevate–your team’s skills.
With Algocentric Digital, our consultations provide a tailored roadmap for your marketing success. Our Fractional CMOs dive straight into understanding your business’s specific challenges and goals. They outline strategies to overcome obstacles, maximize opportunities, and align marketing efforts with your business objectives. This consultation empowers you to make informed decisions to drive your business forward–right from the start.

Ready to see exactly what's holding your growth back?

Request a GTM Growth Audit. Fixed-fee, four-week engagement. No retainer required. You’ll walk away with a prioritised action plan and 12-month roadmap regardless of what you decide next.

Request Your GTM Growth Audit