Fractional CMO 3.1 - Algocentric Digital | A.I. Powered Marketing Consultancy for SaaS

Fractional CMO · B2B SaaS · $2M–$10M ARR

Your Marketing Is Active. Your Pipeline Is Unpredictable. Those Two Things Shouldn’t Coexist.

Before you hire a CMO or agency, find out exactly what’s broken. The GTM Growth Audit tells you — in four weeks.

B2B SaaS Companies I’ve Helped Scale

Your GTM Audit — Before You Commit to Anything

Before a retainer, we audit your entire go-to-market motion. Not a generic checklist — a structured four-week engagement combining deep data analysis with a live T2D3 strategy workshop where we build your GTM foundation together.

You get a clear picture of what’s broken, what’s working, and exactly what to fix first — in a written report and 12-month roadmap you keep regardless of what you decide next.

Paid channel performance — where budget is working and where it's burning
SEO audit — organic visibility gaps, keyword opportunities, content effectiveness
Content gap analysis — what's missing across your buyer journey
Website and funnel audit — conversion rates, messaging clarity, attribution
Competitive positioning — how you stack up on messaging, channels, and ICP fit
Brand words and voice — the language that resonates with your best customers
ICP and personas — who you actually sell to vs. who you think you sell to
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The workshop difference: The audit includes a live 2–3 hour T2D3 strategy workshop with your leadership team. We don’t just hand you a report — we build the strategic foundation together. You leave with CEO sign-off on priorities, not a document you have to figure out alone.

Output: A prioritised GTM action plan and 12-month roadmap. Delivered in a live presentation. Validated with your team. Four weeks start to finish.

The Right Engagement for Your Stage

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GTM Audit Only

$5,000

Fixed fee · Four weeks

Full four-week data analysis engagement
Paid channel review — CAC by channel, wasted spend
SEO audit — visibility gaps, keyword opportunities
Content gap analysis across buyer journey
Website and funnel audit
Competitive positioning vs. 3–5 competitors
Written report with findings and priority ratings

GTM Growth Audit + Workshop

$7,500

Fixed fee · Full engagement

Everything in Option 1, plus
Live 2–3 hour T2D3 Strategy Workshop
ICP & Personas — who you actually sell to
Best/Better/Only differentiation framework
Brand Words exercise — language & personality
Pain/Claim/Gain mapping
Value Proposition development
12-month GTM roadmap — live presentation
CEO sign-off on priorities and next steps
Session recorded for future reference
Retainer starts at the same rate if you continue

Audit + Workshop + 90-Day Sprint

$14,500

Fixed fee · Four weeks

Everything in Option 2, plus:
90-day hands-on execution sprint
Campaign setup based on audit findings
Messaging deployed across all channels
Monthly OKR reporting against agreed targets
Transition to $5K/month retainer at 90 days
Limited to 2 engagements per quarter
Limited to 2 engagements per quarter

All options include a written report and priority findings. Options 2 and 3 include the live T2D3 strategy workshop and 12-month roadmap presentation. If you move to a retainer after the audit, you start at the same rate — no renegotiation.

What happens after the audit

Days 1–30

GTM Audit & Foundation

Days 31–60

Strategy Activation

Days 61–90

Growth Engine Running

Sergey

I’m Sergiy, founder of Algocentric Digital and a T2D3-certified fractional CMO. I’ve spent 12 years inside B2B SaaS marketing — from demand gen and paid media to full GTM strategy — working with companies at every stage from MVP to Series B.

What I’ve seen over and over: B2B SaaS founders at $2M–$10M ARR don’t need more marketing activity. They need someone to identify which 20% of effort drives 80% of their pipeline — and build a system that compounds from there.

That’s exactly what the Algocentric GTM Growth Audit and fractional CMO engagement is built to deliver.

Not an agency. Not a consultant. An embedded growth partner.

Here’s how your fractional CMO operates inside your business.

Your Right-Hand Marketing Leader

Embedded in your team, accountable to your growth targets — not billing by the hour.

Marketing KPIs Tied to Revenue

Your team executes against OKRs that map to ARR — not vanity metrics or activity reports.

T2D3 Methodology & AI-Powered Execution

B2B SaaS expertise across SEO, ABM, paid media, and demand gen — using a proven framework, not guesswork.

Future-Proof GTM with AI

AI-empowered strategy and execution across every channel. Built for how buyers actually research and buy today.

Faster Path to Your Next Funding Round

How you got here won't get you there. We take you to the next stage without the guesswork or the plateau.

We Help You Hire Your Full-Time CMO When Ready

When you're ready to bring leadership in-house, we help you hire right, onboard correctly, and hand off cleanly.

What a GTM Audit & Fractional CMO Actually Moves.

Pipeline Quality

More Qualified Opportunities

Fewer wasted sales cycles chasing the wrong ICP. More deals that match your ideal customer profile from the start.

Customer Acquisition Cost

Lower CAC

Through smarter channel allocation and messaging that converts — your cost per customer drops quarter over quarter.

Customer Lifetime Value

Higher Retention & Expansion

Post-sale marketing and onboarding alignment that keeps customers longer and grows accounts over time.

ARR Velocity

Faster Path from Demo to Close

Better MQL-to-SQL handoff and sales-marketing alignment that shortens the path from first touch to signed contract.

Most B2B SaaS Marketing Fails for the Same Three Reasons

Random acts of marketing with no compounding strategy. Investor-forced channel experiments that don’t map to ICP. A mismatch between the marketing leadership you hired and the stage you’re actually at.

A fractional CMO fixes the strategy layer. Not by adding more activity — by identifying which 20% of effort drives 80% of your pipeline, and eliminating everything else. That starts with the GTM audit.

Is Your GTM Motion Built to Scale?

Answer 8 questions. Get a personalised GTM score and a breakdown of your biggest growth blockers — specific to your stage and situation.

Fixed fee · Four weeks

Accelerate ARR Growth with a Fractional CMO Agency

Market Research and SWOT Analysis

Research and analysis form the foundation for driving marketing growth. Market research provides insights into customer needs and preferences. SWOT analysis examines internal strengths, weaknesses, and external opportunities and threats impacting your business and marketing strategy.

Team Leadership

CMO consultants inspire and lead marketing teams by streamlining processes, tools, and technology to ensure seamless alignment. Their leadership fosters clarity and direction by defining roles, responsibilities, and accountability, ensuring every team member is unified in purpose and working efficiently toward shared objectives.

Strategy

They can also assist with specialized aspects of your marketing, including channel selection and digital strategies such as SEO, SEM, marketing automation, email campaigns, and social media.

Sales Alignment

Sales and marketing alignment represents both a significant challenge and a valuable opportunity for revenue growth in B2B businesses. By breaking down information silos, alignment fosters collaboration, uniting sales and marketing teams around common goals, customer journeys, and shared KPIs.

SEO

Effective search engine optimization requires a strategic approach. Our consultants leverage advanced SEO, keyword, and competitive analysis tools to uncover your most profitable opportunities and accurately determine the time and effort needed to surpass competitors. Following a comprehensive content audit and detailed analysis, we provide an SEO roadmap, recommend valuable resources, and support your team in implementing the strategies.

Paid Media (SEM)

Paid media—including PPC, paid social, display, native ads, and remarketing—can drive rapid revenue growth but may become costly without a clear strategy, expert guidance, and ongoing optimization. Our consultants focus on identifying and leveraging the most impactful paid opportunities, ensuring that the top 10%-20% of efforts deliver 80%-90% of your results.

Conversion Optimization

Research and analysis are critical first steps in driving marketing growth. Market research helps you better understand and serve customers. SWOT analysis evaluates internal and external strengths, weaknesses, opportunities and threats affecting your business and marketing.

Email Marketing

Content Audit

Content audits give our consultants a clear picture of your current position and outline the path to achieving your goals. They highlight which content performs well and which falls short while uncovering quick-win opportunities to improve results with minimal effort. Additionally, content audits identify information gaps within the buyer journey that may be hindering conversions.

Content Gap Analysis

User Personas

Effective strategy begins with understanding your users. Building successful product, pricing, placement, and promotional strategies requires a deep knowledge of the who, what, where, when, and why behind your prospects’ needs. Our consultants employ proven methodologies to research, identify, and analyze these factors. They also develop detailed user personas to guide content, messaging, and strategies with the greatest potential for engagement and response.

Funnel Development

Your funnel represents your buyer’s journey, addressing and anticipating their needs at every stage of the decision-making process—awareness, consideration, comparison, and decision/action. A well-designed funnel strategy pinpoints trigger events and key actions throughout the journey, driving leads or sales. By understanding the buyer’s journey, you gain critical insights that shape effective strategic planning.

Needs Assessment

Evaluate your current team structure and processes in relation to your goals. Assess available resources, anticipate future needs, and study the team structures of top-performing organizations within and beyond your industry. Based on your unique requirements, we collaborate to develop organizational and staffing strategies that align with your objectives and drive success.

Talent Acquisition

Our toronto-based Fractional CMOs excel in overcoming the challenges of rapid talent acquisition for fast-growing companies. Partnering with our consultants provides access to their extensive networks and agency resources, enabling you to seamlessly address both interim and long-term talent gaps.

Team Organization

Combining expertise with analytical insights, our toronto-based Fractional CMOs help you uncover organizational strategies and structures that best support your business. By implementing streamlined processes and modern technologies, our CMOs break down data silos to promote cohesion, efficiency, and alignment across your business strategy.

KPIs and Motivation

We help you identify and set performance benchmarks for both individuals and teams, ensuring alignment with your objectives and key outcomes. Our experienced toronto Fractional CMOs provide expert guidance, proven strategies, and effective tactics to motivate and empower your teams. By leveraging scalable marketing methodologies, we enhance productivity and efficiency, driving rapid and sustainable growth.

Brand Analysis

We conduct a comprehensive brand audit to assess your customers, competitors, positioning, messaging, value proposition, and the effectiveness of your brand in supporting sales and marketing initiatives. Our brand audits may encompass a variety of methods, including data analytics, surveys, focus groups, and both internal and external interviews.

Brand Positioning

Where do you fit in the market? Our consultants analyze your customers, competitors, and offerings to identify your niche. We assess your competitive advantages and disadvantages, differentiation, and market segmentation to craft the most effective messaging and target the right audiences.

Brand Messaging

We help you uncover what makes your brand unique and craft a compelling brand story that resonates with your audience. A strong brand narrative builds meaningful connections with the people you serve. Effective brand messaging is transformative—it can drive remarkable growth and profitability, and even revitalize struggling businesses (think Old Spice, Apple, Target).

Brand Identity

Just as you have a unique identity, your brand’s identity represents the “who”—its personality. We assist you in defining and refining your brand’s values, mission, vision, and the cultures you align with. Our consultants work to ensure your brand becomes instantly recognizable and relatable to your target audience.

Marketing Automation

Marketing automation drives revenue by maintaining consistent connections with prospects and existing customers, enabling you to sell more often and at higher value. According to HubSpot, email marketing alone yields an average return of $36 for every dollar spent. Our consultants guide you in selecting the right strategies and technologies to scale marketing automation and achieve optimal results.

Customer Relationship Management Systems

As a HubSpot Certified Partner Agency, we offer expert, brand-agnostic advice on a variety of CRM systems. With experience across multiple platforms, our consultants provide valuable insights and guidance. Leveraging our full-service digital agency’s resources, we have access to development teams and engineers who can address any questions regarding migrations and integrations.

Content Management Systems

A website built on a content management system offers numerous benefits, including flexibility, scalability, seamless integrations, and ease of updating and managing by content managers or non-technical staff. Our consultants are technology-agnostic, but our agency strongly advocates for WordPress, the world’s most popular content management system, which powers nearly half of all websites globally.

Analytics

Our Toronto-based Fractional CMOs utilize data insights to maximize marketing value for businesses in the area, ensuring every marketing dollar is strategically spent to deliver the highest ROI for your company.

Read our Case Studies